The Ascent
A Martial Arts Event in Durant, Oklahoma
Produced by Arnold's Martial Arts
Arnold’s Martial Arts created a non-profit program called Making a Difference, or ‘MAD.’ The members of MAD have decided that the change starts with them and intend to focus on 7 pillars of service: Anti-bullying programs, Physical/Sexual Abuse Victims, Homeless Teens, Terminally Diseased, Mentally/Physically Disabled, Fallen Soldiers/First Responders, and Scholarships. To celebrate the launch of this new non-profit, AMA is hosted a Martial Arts event. Cadence Studios was hired to provide event video services and to market the event to the surrounding areas.
Work
Videography, Marketing
Event Videos
These are just two of the videos that were created to be shown during the martial arts show at the end of The Ascent event weekend.
Cadence Studios filmed, directed and edited these videos.
Black Belt Video
Inspirational Interview: Meet Amber
Local Event Marketing
Cadence Studios was selected to create and execute a local marketing strategy for The Ascent. This included recruiting participants within a 250 mile radius of Durant, Oklahoma to the Friday workshops, the Saturday morning tournament and Saturday evening Black Belt Show. After establishing a visual style for the event, we utilized a combination of persona development, Facebook marketing and PR tactics to drive potential participants to the website where they could register.
