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Health Center Ribbon Cutting 

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Client

Venue

Ruiz Food’s Denison, Texas plant

Year

2023

Category

Corporate Meeting

Ruiz Foods, the largest frozen Mexican food manufacturer in the United States, opened an on-site health center at their Denison plant in December 2023—a significant milestone reflecting the family-owned company’s commitment to their 4,500+ team members nationwide.  The outdoor ceremony brought together company leadership, including Matt Ruiz, local dignitaries, and Denison team members, celebrating this enhanced benefit. Cadence Studios provided comprehensive production support—audio for the outdoor ceremony, professional video capture, and photography—ensuring this important corporate milestone was documented for both immediate PR use and long-term archival purposes.

Corporate ceremonies like health center openings serve multiple audiences simultaneously. Company leadership needs content that demonstrates commitment to employee welfare. PR teams require professionally produced materials for media distribution and trade publication coverage. Local economic development organizations want documentation of corporate investment in the community. And employees themselves deserve to see their employer’s commitment captured professionally. We provided outdoor sound reinforcement that ensured every speaker—from Ruiz family members to local officials—could be heard clearly by attendees while our video and photography teams captured the ceremony from multiple angles.

Working alongside Ruiz Foods’ PR firm, we delivered edited video content optimized for their immediate distribution needs while also providing our client with raw footage and photography for future use. This dual-purpose approach meant one production day generated materials serving both short-term PR objectives and long-term corporate communications needs. Our staff photographer documented not just the formal ceremony moments—ribbon cutting, speeches, facility tours—but also the genuine interactions between leadership and team members that tell the deeper story of what this investment means to the people it serves.

Ruiz Foods Celebrates Healthcare Investment in Denison Workforce

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