Skip to content

Five Key Questions All Small Meeting Planners Should Ask

Whether you’re organizing a small business meeting, a training session, or a workshop, the success of your event hinges on meticulous planning and thoughtful execution. As a small meeting planner, it’s crucial to dot your i’s and cross your t’s to ensure a seamless experience for both attendees and stakeholders.


To help you navigate the intricacies of event planning, we’ve compiled five essential questions that should be on your checklist:

1. What is the Core Objective of the Meeting?

Before diving into the logistics, start with a clear understanding of the meeting’s purpose. Are you aiming to brainstorm new ideas, train your team, or present crucial updates? Define the main goal to guide your planning decisions, from the agenda to the choice of venue and technology requirements.

2. Who is the Target Audience?

Identifying your audience is paramount. Consider factors such as their demographics, roles, and expectations. This knowledge will shape your content, tone, and activities, ensuring that your event resonates with attendees on a meaningful level.

3. What is the Ideal Duration and Timing?

Time is of the essence, especially for small meetings. Gauge the appropriate duration for your event, bearing in mind attention spans and the depth of content. Equally important is selecting the right time for the meeting. Will it be more effective during working hours or after? Choose a slot that aligns with your attendees’ schedules.

4. What Technology and Equipment Do You Need?

The success of your small meeting hinges on the technology you employ. Determine if you need audiovisual equipment, such as projectors or microphones, to enhance presentations. Additionally, consider the need for virtual meeting tools if remote attendees are involved.

5. How Will You Capture Feedback and Measure Success?

After the meeting concludes, it’s essential to gather feedback to improve future events. Prepare a method for collecting input from attendees. Whether it’s through surveys, verbal discussions, or follow-up emails, their insights are invaluable. Establish key performance indicators (KPIs) to measure the success of your meeting, whether it’s engagement levels, content retention, or attendee satisfaction.

In conclusion, the success of a small meeting lies in thorough preparation and a well-thought-out approach. By addressing these five key questions, you’ll lay the groundwork for a productive, engaging, and impactful event. Remember, even small meetings can yield significant results when planned with precision and executed with finesse.